Revisión de usos y estrategias de divulgación científica en YouTube de contenido generado por instituciones científicas

  1. Testón Martínez, Sergio 1
  2. Alberich Pascual, Jordi 1
  1. 1 Universidad de Granada
    info

    Universidad de Granada

    Granada, España

    ROR https://ror.org/04njjy449

Aldizkaria:
Documentación de las ciencias de la información

ISSN: 0210-4210,  1988-2890

Argitalpen urtea: 2023

Zenbakien izenburua: Imágenes para la ciencia: la divulgación científica a través del audiovisual. Historia, perspectiva y futuro

Zenbakia: 46

Orrialdeak: 75-82

Mota: Artikulua

DOI: 10.5209/DCIN.83681 DIALNET GOOGLE SCHOLAR lock_openSarbide irekia editor

Beste argitalpen batzuk: Documentación de las ciencias de la información

Garapen Iraunkorreko Helburuak

Laburpena

The present paper carries out a study about the audiovisual dissemination and social communication uses and strategies on YouTube by a selection of outstanding national and international scientific institutions. The analysis of the quantitative and qualitative characteristics of the videos published on the platform by each of these institutions has allowed us to characterize their profile and dissemination style on YouTube. We have also concluded the influence of the duration of the videos and the variety of the languages in the diffusion rates reached, as well as that of the demographic variety and the communication styles used by these institutions in their satisfaction rates, among other things to consider.

Erreferentzia bibliografikoak

  • Ackerman, E. y Guizzo, E. (2011). 5 technologies that will shape the web. IEEE Spectrum, 48(6), 40–45. https://doi. org/10.1109/mspec.2011.5779788.
  • Anglada, L. y Abadal, E. (2018). ¿Qué es la ciencia abierta? Anuario ThinkEPI, 12, 292–298. https://doi.org/10.3145/ thinkepi.2018.43.
  • Bautista-Puig, N., de Filippo, D., Mauleón, E. y Sanz-Casado, E. (2019). Scientific Landscape of Citizen Science Publications: Dynamics, Content and Presence in Social Media. Publications, 7(1), 12. https://doi.org/10.3390/publications7010012.
  • Berkowitz, E. N. (2007). The Evolution of Public Relations and the Use of the Internet: The Implications for Health Care Organizations. Health Marketing Quarterly, 24(3–4), 117–130. https://doi.org/10.1080/07359680802125154.
  • Bernthal, M. J., Rose, R. L. y Kaufman, P. (2006). When Norms Collide: Normative Conflict in the Processing of Public Service Announcements. Journal of Nonprofit & Public Sector Marketing, 16(1–2), 21–39. https://doi.org/10.1300/ j054v16n01_02.
  • Bordieu, P., (2003). El oficio de científico: ciencia de la ciencia y reflexividad. Editorial Anagrama.
  • Burgess, J., Green, J., Hartley, J. y Jenkins, H. (2009). YouTube: Online Video and Participatory Culture. Polity Press.
  • Chambers, H. E. (2001) Effective Communication Skills for Scientific and Technical Professionals. Basic Books.
  • Ceci, L. (2022, 7 de febrero). YouTube Statistics & Facts. Statista. https://www.statista.com/topics/2019/youtube/#topicHeader__wrapper.
  • De Santis-Piras, A. y Jara Cobos, R.V. (2019). Comunicación de la investigación en la web: las plantas medicinales y la Farmacia Ancestral. En A. De Santis Piras y A. Verdugo Sanchez (Eds.), Salud, interculturalidad y Buen Vivir: Respeto a la diversidad y mutuo beneficio en el intercambio de saberes y experiencias (pp. 131-147). Abya-Yala.
  • Ettema, J. S. (2009). New media and new mechanisms of public accountability. Journalism, 10(3), 319–321. https://doi. org/10.1177/1464884909102591.
  • Falk, J. H., Dierking, L. D., Swagner, L. P., Staus, N., Back, M., Barriault, C., Catalao, C., Chambers, S, C., Chew, L. L., Dahl, S. A., Falla, S., Gorecki, B., Lau, T. C., Lloyd, A., Martin, J., Santer, J., Singer, S., Solli, A., Trepainer, G., Verheyden, P. (2016). Correlating Science Center Use With Adult Science Literacy: An International, Cross-Institutional Study. Science Education, 100(5), 849–876. https://doi.org/10.1002/sce.21225.
  • FECYT (2018, 22 noviembre). Principales resultados de la Encuesta de Percepción Social de la Ciencia 2018. Fundación Española para la Ciencia Y la Tecnología. https://www.fecyt.es/es/noticia/principales-resultados-de-la-encuesta-de-percepcion-social-de-la-ciencia-2018.
  • Hargittai, E., Füchslin, T. y Schäfer, M. S. (2018). How Do Young Adults Engage With Science and Research on Social Media? Some Preliminary Findings and an Agenda for Future Research. Social Media + Society, 4(3), 1-10. https:// doi.org/10.1177/2056305118797720.
  • Illingworth, S. y Allen, G. (2020). Effective Science Communication (Second Edition). Van Haren Publishing.
  • Kim, J. (2012). The institutionalization of YouTube: From user-generated content to professionally generated content. Media, Culture & Society, 34(1), 53–67. https://doi.org/10.1177/0163443711427199.
  • Erickson, M. y Wasko, J. (2009). The political economy of YouTube. En P. Snickars y P. Vonderau (Eds.). The YouTube Reader (pp. 372–386). National Library of Sweden.
  • Madathil, K. C., Rivera-Rodriguez, A. J., Greenstein, J. S. y Gramopadhye, A. K. (2014). Healthcare information on YouTube: A systematic review. Health Informatics Journal, 21(3), 173–194. https://doi.org/10.1177/1460458213512220.
  • Schwan, S., Grajal, A. y Lewalter, D. (2014). Understanding and Engagement in Places of Science Experience: Science Museums, Science Centers, Zoos, and Aquariums. Educational Psychologist, 49(2), 70–85. https://doi.org/10.1080/0 0461520.2014.917588.
  • Sonne, S. C., Andrews, J. O., Gentilin, S. M., Oppenheimer, S., Obeid, J., Brady, K., Wolf, S., Davis, R. y Magruder, K. (2013). Development and pilot testing of a video-assisted informed consent process. Contemporary Clinical Trials, 36(1), 25–31. https://doi.org/10.1016/j.cct.2013.05.011.
  • Sood, A., Sarangi, S., Pandey, A. y Murugiah, K. (2011). YouTube as a Source of Information on Kidney Stone Disease. Urology, 77(3), 558–563. https://doi.org/10.1016/j.urology.2010.07.536.
  • Steinberg, P. L., Wason, S., Stern, J. M., Deters, L., Kowal, B. y Seigne, J. (2010). YouTube as Source of Prostate Cancer Information. Urology, 75(3), 619–622. https://doi.org/10.1016/j.urology.2008.07.059.
  • Tubella-Casadevall, I. y Alberich-Pascual, J. (2012). Comprender los Media en la Sociedad de la Información. Editorial UOC.
  • Welbourne, D. J. y Grant, W. J. (2015). Science communication on YouTube: Factors that affect channel and video popularity. Public Understanding of Science, 25(6), 706–718. https://doi.org/10.1177/0963662515572068.
  • Yoo, J. H. y Kim, J. (2012). Obesity in the New Media: A Content Analysis of Obesity Videos on YouTube. Health Communication, 27(1), 86–97. https://doi.org/10.1080/10410236.2011.569003.
  • Zaragoza, J. C. y Roca Marín, D. (2020). El movimiento youtuber en la divulgación científica española. Revista Prisma Social, 31, 212–238. Recuperado a partir de https://revistaprismasocial.es/article/view/3942.
Datuen iturria: Dialnet