How Cultural Beliefs and the Response to Fear Appeals Shape Consumer’s Purchasing Behavior Toward Sustainable Products
- Nuria Rodíguez-Priego
- Francisco J. Montoro-Ríos
- Antonio Leal-Millan (coord.)
- Marta Peris-Ortiz (coord.)
- Antonio L Leal-Rodríguez (coord.)
Publisher: Springer Alemania
ISBN: 9783319573175
Year of publication: 2018
Pages: 47-62
Type: Book chapter