How Cultural Beliefs and the Response to Fear Appeals Shape Consumer’s Purchasing Behavior Toward Sustainable Products

  1. Nuria Rodíguez-Priego
  2. Francisco J. Montoro-Ríos
Livre:
Sustainability in Innovation and Entrepreneurship
  1. Antonio Leal-Millan (coord.)
  2. Marta Peris-Ortiz (coord.)
  3. Antonio L Leal-Rodríguez (coord.)

Éditorial: Springer Alemania

ISBN: 9783319573175

Année de publication: 2018

Pages: 47-62

Type: Chapitre d'ouvrage

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