Eye-Tracking Technology for Measuring Banner Advertising Efficacy on E-Tourism Websites: A Methodological Proposal

  1. Muñoz-Leiva, F.
Buch:
Handbook of e-Tourism

ISBN: 9783030486518

Datum der Publikation: 2022

Seiten: 685-716

Art: Buch-Kapitel

DOI: 10.1007/978-3-030-48652-5_121 GOOGLE SCHOLAR
Datenquelle: Scopus