Eye-Tracking Technology for Measuring Banner Advertising Efficacy on E-Tourism Websites: A Methodological Proposal

  1. Muñoz-Leiva, F.
Book:
Handbook of e-Tourism

ISBN: 9783030486518

Year of publication: 2022

Pages: 685-716

Type: Book chapter

DOI: 10.1007/978-3-030-48652-5_121 GOOGLE SCHOLAR
Data source: Scopus