Immersive experiences as a resource for promoting museum tourism in the Z and millennials generations

  1. Robaina-Calderín, L.
  2. Martín-Santana, J.D.
  3. Muñoz-Leiva, F.
Journal:
Journal of Destination Marketing and Management

ISSN: 2212-571X

Year of publication: 2023

Volume: 29

Type: Article

DOI: 10.1016/J.JDMM.2023.100795 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus