Immersive experiences as a resource for promoting museum tourism in the Z and millennials generations

  1. Robaina-Calderín, L.
  2. Martín-Santana, J.D.
  3. Muñoz-Leiva, F.
Revue:
Journal of Destination Marketing and Management

ISSN: 2212-571X

Année de publication: 2023

Volumen: 29

Type: Article

DOI: 10.1016/J.JDMM.2023.100795 GOOGLE SCHOLAR lock_openAccès ouvert editor

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