Customers’ help-seeking propensity and decisions in brands’ self-built live streaming E-Commerce: A mixed-methods and fsQCA investigation from a dual-process perspective

  1. Wang, D.
  2. Luo, X.R.
  3. Hua, Y.
  4. Benitez, J.
Revista:
Journal of Business Research

ISSN: 0148-2963

Any de publicació: 2023

Volum: 156

Tipus: Article

DOI: 10.1016/J.JBUSRES.2022.113540 GOOGLE SCHOLAR

Objectius de Desenvolupament Sostenible

Font de les dades: Scopus