Customers’ help-seeking propensity and decisions in brands’ self-built live streaming E-Commerce: A mixed-methods and fsQCA investigation from a dual-process perspective

  1. Wang, D.
  2. Luo, X.R.
  3. Hua, Y.
  4. Benitez, J.
Aldizkaria:
Journal of Business Research

ISSN: 0148-2963

Argitalpen urtea: 2023

Alea: 156

Mota: Artikulua

DOI: 10.1016/J.JBUSRES.2022.113540 GOOGLE SCHOLAR

Garapen Iraunkorreko Helburuak

Datuen iturria: Scopus