From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok

  1. Alcántara-Pilar, J.M.
  2. Rodriguez-López, M.E.
  3. Kalinić, Z.
  4. Liébana-Cabanillas, F.
Aldizkaria:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Argitalpen urtea: 2024

Alea: 78

Mota: Artikulua

DOI: 10.1016/J.JRETCONSER.2024.103709 GOOGLE SCHOLAR

Garapen Iraunkorreko Helburuak

Datuen iturria: Scopus