From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok

  1. Alcántara-Pilar, J.M.
  2. Rodriguez-López, M.E.
  3. Kalinić, Z.
  4. Liébana-Cabanillas, F.
Revista:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Ano de publicación: 2024

Volume: 78

Tipo: Artigo

DOI: 10.1016/J.JRETCONSER.2024.103709 GOOGLE SCHOLAR

Objetivos de desarrollo sostenible

Fonte de datos: Scopus