Exploring the three-dimensional effect of corporate social responsibility on brand equity, corporate reputation, and willingness to pay. A study of the fashion industry
- Gálvez-Sánchez, F.J.
- Molina-Prados, A.
- Molina-Moreno, V.
- Moral-Cuadra, S.
Revista:
Journal of Retailing and Consumer Services
ISSN: 0969-6989
Año de publicación: 2024
Volumen: 79
Tipo: Artículo
