ADMINISTRACION DE EMPRESAS Y MARKETING (ADEMAR)
ADMINISTRACION DE EMPRESAS Y M
Massey University
Palmerston Norte, Nueva ZelandaPublicaciones en colaboración con investigadores/as de Massey University (1)
2020
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The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine
Journal of Retailing and Consumer Services, Vol. 52