Inmaculada
Rodríguez Ardura
Publications dans lesquelles il/elle collabore avec Inmaculada Rodríguez Ardura (11)
2017
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A Review of Online Consumer Behaviour Research: Main Themes and Insights
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 599
2016
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Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 81-82
2014
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Another look at 'being there' experiences in digital media: Exploring connections of telepresence with mental imagery
Computers in Human Behavior, Vol. 30, pp. 508-518
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Modelling students' flow experiences in an online learning environment
Computers and Education, Vol. 71, pp. 111-123
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Utilitarian motivations in online consumption: Dimensional structure and scales
Electronic Commerce Research and Applications, Vol. 13, Núm. 3, pp. 188-204
2010
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An integrative framework on the psychological variables explaining the consumers' use of e-commerce-based recommendation systems
E-Business Issues, Challenges and Opportunities for SMEs: Driving Competitiveness (IGI Global), pp. 350-364
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Customer relationship management applied to higher education: Developing an e-monitoring system to improve relationships in electronic learning environments
International Journal of Services, Technology and Management, Vol. 14, Núm. 1, pp. 103-125
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Going with the consumer towards the social web environment: A review of extant knowledge
International Journal of Electronic Marketing and Retailing, Vol. 3, Núm. 4, pp. 415-440
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Psychological elements explaining the consumer's adoption and use of a website recommendation system: A theoretical framework proposal
Internet Research, Vol. 20, Núm. 3, pp. 316-341
2009
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A theoretical approximation to the psychological aspects related to the consumer's adoption and use of a website recommendation system
Annual Conference of the North American Fuzzy Information Processing Society - NAFIPS
2008
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Expanding the customer relationship management scope to the non-profit organizations: An analisys focused on the e-university domain
MCCSIS'08 - IADIS Multi Conference on Computer Science and Information Systems; Proceedings e-Commerce 2008