Juan Carlos
Gázquez Abad
Publicacións nas que colabora con Juan Carlos Gázquez Abad (55)
2023
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Preface
Springer Proceedings in Business and Economics
2022
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Preface
Springer Proceedings in Business and Economics
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The effect of retail assortment size on perceptions, choice, and sales: Review and research directions
Journal of Retailing, Vol. 98, Núm. 1, pp. 24-45
2021
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Editorial: Some insights in retailing: Gluten-free products, veg private labels, stock-outs and in-store merchandisers
Journal of Retailing and Consumer Services
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South America: An Opportunity for Growth of Private Labels?
Springer Proceedings in Business and Economics
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What factors moderate the effect of assortment reduction on store switching? Insights and implications for grocery brands
Journal of Business Research, Vol. 133, pp. 98-115
2020
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A View of Retailing Formats Based on the Assortment Dimension: An Analysis in the Spanish Context
Springer Proceedings in Business and Economics
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Industrial marketing management: Bibliometric overview since its foundation
Industrial Marketing Management, Vol. 84, pp. 19-38
2019
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Preface
Springer Proceedings in Business and Economics
2018
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An extension of the technology acceptance model for online learning environments
Interactive Learning Environments, Vol. 26, Núm. 7, pp. 895-910
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Betting exclusively by private labels: could it have negative consequences for retailers?
Spanish journal of marketing-ESIC, Vol. 22, Núm. 2, pp. 183-202
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Influence of PL Equity on Store Loyalty: A Comparative Analysis Between Spain and the U.S.
Springer Proceedings in Business and Economics
2017
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A Review of Online Consumer Behaviour Research: Main Themes and Insights
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 599
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Dynamic Marketing Capabilities: An Integrative Framework Proposal to Absorb and Manage Market Knowledge
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 176
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Store Loyalty in PL-Only Assortment: A Comparative Analysis Between Spain and the U.S.
Springer Proceedings in Business and Economics
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The role of consumers' attitude towards economic climate in their reaction to ‘PL-only’ assortments: Evidence from the United States and Spain
Journal of Retailing and Consumer Services, Vol. 34, pp. 340-348
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The role of consumers’ attitudes in estimating consumer response to assortment composition: Evidence from Spain
International Journal of Retail and Distribution Management, Vol. 45, Núm. 7-8, pp. 782-807
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What are the Characteristics Defining Flyer-Prone Consumers? A Theoretical and Empirical Analysis
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 411
2016
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Assortment size and PL penetration in grocery retailers' portfolios during economic crisis: Empirical evidence from Spain
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 244-274
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Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 133-134