Publicaciones en colaboración con investigadores/as de Universitat Ramon Llull (5)

2021

  1. Impact of social media on the firm’s knowledge exploration and knowledge exploitation: The role of business analytics talent

    Journal of the Association for Information Systems, Vol. 22, Núm. 5, pp. 1472-1508

2017

  1. Gestión de la diversidad y su impacto en el resultado de la empresa: Percepciones de los principales ejecutivos de recursos humanos

    DYNA management, Vol. 5, Núm. 1

2013

  1. A soft-computing-based method for the automatic discovery of fuzzy rules in databases: Uses for academic research and management support in marketing

    Journal of Business Research, Vol. 66, Núm. 9, pp. 1332-1337

  2. Unsupervised KDD to creatively support managers' decision making with fuzzy association rules: A distribution channel application

    Industrial Marketing Management, Vol. 42, Núm. 4, pp. 532-543

2010

  1. Automatic discovery of potential causal structures in marketing databases based on Fuzzy association rules

    Studies in Fuzziness and Soft Computing, Vol. 258, pp. 181-206