Publicaciones en las que colabora con JOSÉ ALBERTO CASTAÑEDA GARCÍA (6)

2020

  1. The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity

    Journal of Travel Research, Vol. 59, Núm. 8, pp. 1447-1463

  2. The effect of self-congruity and motivation on consumer-based destination brand equity

    Journal of Vacation Marketing, Vol. 26, Núm. 3, pp. 287-304

2019

  1. Destination brand equity-formation: Positioning by tourism type and message consistency

    Journal of Destination Marketing and Management, Vol. 12, pp. 114-124

  2. Self-congruity and motivations as antecedents of destination perceived value: The moderating effect of previous experience

    International Journal of Tourism Research, Vol. 21, Núm. 1, pp. 23-36

2017

  1. Libro conmemorativo del X aniversario del Máster en Márketing y Comportamiento del Consumidor: selección de trabajos fin de máster

    Universidad de Granada

2012

  1. Venta personal

    UOC