Publikationen, an denen er mitarbeitet ESMERALDA CRESPO ALMENDROS (25)

2019

  1. Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry

    International Journal of Hospitality Management, Vol. 80, pp. 13-24

2017

  1. A review of psycho- vs. socio-linguistics theories: An application to marketing research

    Advertising and Branding: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1-30

  2. Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (Imc)?

    International Journal of Advertising, Vol. 36, Núm. 1, pp. 121-141

  3. Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions

    Journal of Consumer Behaviour, Vol. 16, Núm. 6, pp. e61-e75

  4. Toward an understanding of online information processing in e-tourism: does national culture matter?

    Journal of Travel and Tourism Marketing, Vol. 34, Núm. 8, pp. 1128-1142

2016

  1. Do online discounts and free gifts damage brand image of service? The moderating role of promotion-proneness

    Service Business, Vol. 10, Núm. 1, pp. 31-58

  2. Online airline ticket purchasing: Influence of online sales promotion type and Internet experience

    Journal of Air Transport Management, Vol. 53, pp. 23-34

  3. The Mediating Role of Integrated Corporate Communication on the Relationship Between Organizational Culture and Market Performance

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 433-438

  4. The Moderating Role of Language in the Relationship Between Perceived Risk, Perceived Usability, and Satisfaction Online

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 177-181

2015

  1. A review of psycho-vs. socio-linguistics theories: An application to marketing research

    Analyzing the Cultural Diversity of Consumers in the Global Marketplace (IGI Global), pp. 227-255

  2. Analyzing the cultural diversity of consumers in the global marketplace

    IGI Global, pp. 1-345

  3. Cross-cultural comparison of the relationships among perceived risk online, perceived usability and satisfaction during browsing of a tourist website

    Tourism & Management Studies, Vol. 11, Núm. 1, pp. 15-24

  4. El lenguaje como moderador en el procesamiento de la información online

    La noche europea de los investigadores en el campus de Ceuta: una experiencia compartida (Editorial GEU), pp. 154-154

  5. Expert vs. novice users: comparative analysis of the effectiveness of online discounts and gifts

    Revista española de investigación de marketing, Vol. 19, Núm. 1, pp. 46-61

  6. Preface

    Analyzing the Cultural Diversity of Consumers in the Global Marketplace

  7. Revisión de los modelos psico-sociolingüísticos aplicables a marketing

    La noche europea de los investigadores en el campus de Ceuta: una experiencia compartida (Editorial GEU), pp. 149-153

  8. The moderating role of language on perceived risk and information-processing online

    Analyzing the Cultural Diversity of Consumers in the Global Marketplace (IGI Global), pp. 320-345

  9. What type of online sales promotion do airline users prefer? Analysis of the moderating role of users’ online experience level

    Tourism & Management Studies, Vol. 11, Núm. 1, pp. 52-61

2014

  1. The quality of internet-user recall: A comparative analysis by online sales-promotion types

    Journal of Advertising Research, Vol. 54, Núm. 1, pp. 56-70

2012

  1. Venta personal

    UOC