Publicaciones en las que colabora con MARÍA EUGENIA RODRÍGUEZ LÓPEZ (9)

2023

  1. How does brand equity work? A review of theory and a research agenda

    A Research Agenda for Brand Management in a New Era of Consumerism (Edward Elgar Publishing Ltd.), pp. 73-88

  2. Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation

    Tourism & Management Studies, Vol. 19, Núm. 1, pp. 49-57

  3. Satisfaction or delight? A cross-cultural study of loyalty formation linked to two restaurant types

    Journal of Hospitality and Tourism Insights

2022

  1. El "brand equity": una visión holística del término, uso y medición, con especial aproximación al sector de la restauración

    Investigación y transferencia de las ciencias sociales frente a un mundo en crisis (Dykinson), pp. 1505-1535

2021

  1. Formation of customer-based Brand Equity via authenticity: the mediating role of utilitarian attitude and the moderating role of restaurant type

    Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

2020

  1. A review of restaurant research in the last two decades: A bibliometric analysis

    International Journal of Hospitality Management, Vol. 87

  2. Formation of customer-based brand equity via authenticity: The mediating role of satisfaction and the moderating role of restaurant type

    International Journal of Contemporary Hospitality Management, Vol. 32, Núm. 2, pp. 815-834

2018

  1. Does language matter? A cross-national comparison of the moderating effect of language on website information-processing

    Journal of Business Research, Vol. 88, pp. 66-78

  2. Enhancing consumer attitudes toward a website as a contributing factor in business success

    Tourism & Management Studies, Vol. 14, Núm. 1, pp. 108-116