SALVADOR DEL
BARRIO GARCÍA
CATEDRÁTICO DE UNIVERSIDAD
JUAN MIGUEL
ALCÁNTARA PILAR
PROFESOR TITULAR DE UNIVERSIDAD
Publications dans lesquelles il/elle collabore avec JUAN MIGUEL ALCÁNTARA PILAR (39)
2023
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Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation
Tourism & Management Studies, Vol. 19, Núm. 1, pp. 49-57
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Satisfaction or delight? A cross-cultural study of loyalty formation linked to two restaurant types
Journal of Hospitality and Tourism Insights
2022
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A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling
Journal of Business Research, Vol. 139, pp. 1067-1083
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El "brand equity": una visión holística del término, uso y medición, con especial aproximación al sector de la restauración
Investigación y transferencia de las ciencias sociales frente a un mundo en crisis (Dykinson), pp. 1505-1535
2021
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Formation of customer-based Brand Equity via authenticity: the mediating role of utilitarian attitude and the moderating role of restaurant type
Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings
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No more drama: Genres and subgenres of TV series
Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines (IGI Global), pp. 274-299
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What television series interest viewers? Identification of general trends
Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings
2020
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A review of restaurant research in the last two decades: A bibliometric analysis
International Journal of Hospitality Management, Vol. 87
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Formation of customer-based brand equity via authenticity: The mediating role of satisfaction and the moderating role of restaurant type
International Journal of Contemporary Hospitality Management, Vol. 32, Núm. 2, pp. 815-834
2019
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Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
International Journal of Hospitality Management, Vol. 80, pp. 13-24
2018
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Does language matter? A cross-national comparison of the moderating effect of language on website information-processing
Journal of Business Research, Vol. 88, pp. 66-78
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Effects of cultural difference on users’ online experience with a destination website: A structural equation modelling approach
Journal of Destination Marketing and Management, Vol. 8, pp. 301-311
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Enhancing consumer attitudes toward a website as a contributing factor in business success
Tourism & Management Studies, Vol. 14, Núm. 1, pp. 108-116
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The antecedent role of online satisfaction, perceived risk online, and perceived website usability on the affect towards travel destinations
Journal of Destination Marketing and Management, Vol. 9, pp. 20-35
2017
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A review of psycho- vs. socio-linguistics theories: An application to marketing research
Advertising and Branding: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1-30
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Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (Imc)?
International Journal of Advertising, Vol. 36, Núm. 1, pp. 121-141
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El papel moderador del control de incertidumbre, la orientación a largo plazo y el individualismo en el efecto del riesgo percibido sobre la aceptación de un sitio web
Innovar: revista de ciencias administrativas y sociales, Vol. 27, Núm. 63, pp. 11-28
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Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions
Journal of Consumer Behaviour, Vol. 16, Núm. 6, pp. e61-e75
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Las consecuencias de navegar en español vs. inglés a la hora de desarrollar la lealtad hacia un destino turístico en Internet
Management Letters / Cuadernos de Gestión, Vol. 17, Núm. 1, pp. 57-81
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Modeling the Antecedents and Effects of Integrated Marketing Communication (IMC) in the Hospitality Industry: An Extended Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 385-389