ELENA
HIGUERAS CASTILLO
PROFESORA AYUDANTE DOCTORA
JUAN MIGUEL
ALCÁNTARA PILAR
PROFESOR TITULAR DE UNIVERSIDAD
Publications dans lesquelles il/elle collabore avec JUAN MIGUEL ALCÁNTARA PILAR (1)
2024
-
The future of TV-shopping: predicting user purchase intention through an extended technology acceptance model
Technological Forecasting and Social Change, Vol. 198