ELENA
HIGUERAS CASTILLO
PROFESORA AYUDANTE DOCTORA
ÁLVARO JOSÉ
ROJAS LAMORENA
PROFESOR SUSTITUTO INTERINO
Publikationen, an denen er mitarbeitet ÁLVARO JOSÉ ROJAS LAMORENA (1)
2024
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The future of TV-shopping: predicting user purchase intention through an extended technology acceptance model
Technological Forecasting and Social Change, Vol. 198