MARÍA EUGENIA
RODRÍGUEZ LÓPEZ
PROFESORA PERMANENTE LABORAL
SALVADOR DEL
BARRIO GARCÍA
CATEDRÁTICO DE UNIVERSIDAD
Publicaciones en las que colabora con SALVADOR DEL BARRIO GARCÍA (9)
2023
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How does brand equity work? A review of theory and a research agenda
A Research Agenda for Brand Management in a New Era of Consumerism (Edward Elgar Publishing Ltd.), pp. 73-88
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Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation
Tourism & Management Studies, Vol. 19, Núm. 1, pp. 49-57
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Satisfaction or delight? A cross-cultural study of loyalty formation linked to two restaurant types
Journal of Hospitality and Tourism Insights
2022
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El "brand equity": una visión holística del término, uso y medición, con especial aproximación al sector de la restauración
Investigación y transferencia de las ciencias sociales frente a un mundo en crisis (Dykinson), pp. 1505-1535
2021
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Formation of customer-based Brand Equity via authenticity: the mediating role of utilitarian attitude and the moderating role of restaurant type
Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings
2020
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A review of restaurant research in the last two decades: A bibliometric analysis
International Journal of Hospitality Management, Vol. 87
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Formation of customer-based brand equity via authenticity: The mediating role of satisfaction and the moderating role of restaurant type
International Journal of Contemporary Hospitality Management, Vol. 32, Núm. 2, pp. 815-834
2018
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Does language matter? A cross-national comparison of the moderating effect of language on website information-processing
Journal of Business Research, Vol. 88, pp. 66-78
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Enhancing consumer attitudes toward a website as a contributing factor in business success
Tourism & Management Studies, Vol. 14, Núm. 1, pp. 108-116