Publications by the researcher in collaboration with LUCÍA PORCU (5)

2024

  1. The Role of Social Media in Building Islamic Banking Consumer Engagement: Analysing the Impact of Brand Personality Traits and Brand Love

    International Journal of Human-Computer Interaction

2020

  1. Looking into the Islamic banking sector in Palestine: do religious values influence active social media engagement behavior?

    Journal of Islamic Marketing, Vol. 12, Núm. 9, pp. 1801-1819

  2. The impact of customer personality and online brand community engagement on intention to forward company and users generated content: palestinian banking industry a case

    Economic Research-Ekonomska Istrazivanja , Vol. 33, Núm. 1, pp. 1985-2006

  3. The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine

    Journal of Retailing and Consumer Services, Vol. 52

2019

  1. The effect of brand experience on customers' engagement behavior within the context of online brand communities: The impact on intention to forward online company-generated content

    Sustainability (Switzerland), Vol. 11, Núm. 17