FRANCISCO JOSÉ
LIÉBANA CABANILLAS
CATEDRÁTICO DE UNIVERSIDAD
King Fahd University of Petroleum and Minerals
Dhahran, Arabia SaudíPublikationen in Zusammenarbeit mit Forschern von King Fahd University of Petroleum and Minerals (1)
2024
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Determinants of continuous intention to use retail apps: A hybrid PLS-ANN approach
Journal of Marketing Theory and Practice, Vol. 32, Núm. 3, pp. 413-434