FRANCISCO JOSÉ
LIÉBANA CABANILLAS
CATEDRÁTICO DE UNIVERSIDAD
King Fahd University of Petroleum and Minerals
Dhahran, Arabia SaudíPublicaciones en colaboración con investigadores/as de King Fahd University of Petroleum and Minerals (1)
2024
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Determinants of continuous intention to use retail apps: A hybrid PLS-ANN approach
Journal of Marketing Theory and Practice, Vol. 32, Núm. 3, pp. 413-434