Publications by the researcher in collaboration with LUCÍA PORCU (5)

2024

  1. The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluation

    Journal of Destination Marketing and Management, Vol. 31

2023

  1. Effect of social-media message congruence and generational cohort on visual attention and information-processing in culinary tourism: An eye-tracking study

    Journal of Hospitality and Tourism Management, Vol. 55, pp. 78-90

2021

  1. Examining the integrated marketing communication research corpus: a co-word analysis approach

    Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

2020

  1. La iniciativa LITMUST: Equal y el sexismo en la música

    Experiencias docentes innovadoras de marketing público y no lucrativo en la era de la economía colaborativa (Ediciones de la Universidad de Oviedo), pp. 103-113

2015

  1. Discovering prominent themes in integrated marketing communication research from 1991 to 2012: A co-word analytic approach

    International Journal of Advertising, Vol. 34, Núm. 4, pp. 678-701