FRANCISCO
MUÑOZ LEIVA
CATEDRÁTICO DE UNIVERSIDAD
LUCÍA
PORCU
PROFESORA TITULAR DE UNIVERSIDAD
LUCÍA PORCU-rekin lankidetzan egindako argitalpenak (5)
2024
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The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluation
Journal of Destination Marketing and Management, Vol. 31
2023
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Effect of social-media message congruence and generational cohort on visual attention and information-processing in culinary tourism: An eye-tracking study
Journal of Hospitality and Tourism Management, Vol. 55, pp. 78-90
2021
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Examining the integrated marketing communication research corpus: a co-word analysis approach
Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings
2020
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La iniciativa LITMUST: Equal y el sexismo en la música
Experiencias docentes innovadoras de marketing público y no lucrativo en la era de la economía colaborativa (Ediciones de la Universidad de Oviedo), pp. 103-113
2015
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Discovering prominent themes in integrated marketing communication research from 1991 to 2012: A co-word analytic approach
International Journal of Advertising, Vol. 34, Núm. 4, pp. 678-701