FRANCISCO
MUÑOZ LEIVA
CATEDRÁTICO DE UNIVERSIDAD
SALVADOR DEL
BARRIO GARCÍA
CATEDRÁTICO DE UNIVERSIDAD
Publicaciones en las que colabora con SALVADOR DEL BARRIO GARCÍA (6)
2024
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The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluation
Journal of Destination Marketing and Management, Vol. 31
2023
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Effect of social-media message congruence and generational cohort on visual attention and information-processing in culinary tourism: An eye-tracking study
Journal of Hospitality and Tourism Management, Vol. 55, pp. 78-90
2021
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Examining the integrated marketing communication research corpus: a co-word analysis approach
Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings
2020
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A review of comparative advertising research 1975–2018: Thematic and citation analyses
Journal of Business Research, Vol. 121, pp. 73-84
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A review of restaurant research in the last two decades: A bibliometric analysis
International Journal of Hospitality Management, Vol. 87
2015
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Discovering prominent themes in integrated marketing communication research from 1991 to 2012: A co-word analytic approach
International Journal of Advertising, Vol. 34, Núm. 4, pp. 678-701