FRANCISCO
MUÑOZ LEIVA
CATEDRÁTICO DE UNIVERSIDAD
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Universitat Oberta de Catalunya
Barcelona, EspañaPublicacions en col·laboració amb investigadors/es de Universitat Oberta de Catalunya (3)
2024
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Fashioning consumer choices: recommendation, motivation, and purchase intention toward Instagram commerce. A mediation analysis
International Journal of Fashion Design, Technology and Education
2020
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Mobile payment adoption in the age of digital transformation: The case of apple pay
Sustainability (Switzerland), Vol. 12, Núm. 13
2019
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Mobile payment is not all the same: The adoption of mobile payment systems depending on the technology applied
Technological Forecasting and Social Change, Vol. 146, pp. 931-944