INMACULADA
GARCÍA MAROTO
PROFESORA TITULAR DE UNIVERSIDAD
Publicaciones (16) Publicaciones de INMACULADA GARCÍA MAROTO
2024
2022
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Modelling sustainable mobility adoption from the urban population view (SMAUP model): The moderating effect of household size
Research in Transportation Business and Management, Vol. 45
2021
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Characterisation of potential adopters of domestic biomass heating
International Journal of Green Energy, Vol. 18, Núm. 3, pp. 219-230
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Segmentación de clientes potenciales de sistemas de energías renovables
Revista de estudios regionales, Núm. 121, pp. 43-70
2020
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Mobile payment adoption in the age of digital transformation: The case of apple pay
Sustainability (Switzerland), Vol. 12, Núm. 13
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The main determinants of adopting domestic biomass heating systems: An integrating model
Sustainability Accounting, Management and Policy Journal, Vol. 11, Núm. 2, pp. 409-428
2019
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Evaluating consumer attitudes toward electromobility and the moderating effect of perceived consumer effectiveness
Journal of Retailing and Consumer Services, Vol. 51, pp. 387-398
2016
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Adoption of biomass heating systems: Cross-market segmentation of the European region
Renewable and Alternative Energy: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 959-988
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Estudio de la adopción de la biomasa por el consumidor final
Editorial TLeo
2015
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Adoption of biomass heating systems: Cross-market segmentation of the European region
Analyzing the Cultural Diversity of Consumers in the Global Marketplace (IGI Global), pp. 177-206
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Consumer knowledge, information sources used and predisposition towards the adoption of wood pellets in domestic heating systems
Renewable and Sustainable Energy Reviews, Vol. 43, pp. 207-215
2014
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Qualitative insights into the commercialization of wood pellets: The case of Andalusia, Spain
Biomass and Bioenergy, Vol. 64, pp. 245-255
2013
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Decisiones estratégicas de marketing en base asimulaciones (PID 09-39)
Innovación docente y buenas prácticas en la Universidad de Granada.: Vol. 2 (Editorial Universidad de Granada), pp. 361-371
2012
2005
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Presentación: El InUEFF
Boletín del Instituto Universitario de Estudios Fiscales y Financieros ( BInUEFF ), Núm. 1, pp. 3-8
1994
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Cómo influyen las actitudes y motivaciones de los jóvenesen sus pautas de consumo
MK: Marketing + ventas, Núm. 86, pp. 16