JOSÉ ALBERTO
CASTAÑEDA GARCÍA
CATEDRÁTICO DE UNIVERSIDAD
SALVADOR DEL
BARRIO GARCÍA
CATEDRÁTICO DE UNIVERSIDAD
Publications by the researcher in collaboration with SALVADOR DEL BARRIO GARCÍA (6)
2020
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The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity
Journal of Travel Research, Vol. 59, Núm. 8, pp. 1447-1463
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The effect of self-congruity and motivation on consumer-based destination brand equity
Journal of Vacation Marketing, Vol. 26, Núm. 3, pp. 287-304
2019
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Destination brand equity-formation: Positioning by tourism type and message consistency
Journal of Destination Marketing and Management, Vol. 12, pp. 114-124
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Self-congruity and motivations as antecedents of destination perceived value: The moderating effect of previous experience
International Journal of Tourism Research, Vol. 21, Núm. 1, pp. 23-36
2017
2012
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Venta personal
UOC