JORGE M.
CHICA OLMO
CATEDRÁTICO DE UNIVERSIDAD
ANA ISABEL
POLO PEÑA
CATEDRÁTICA DE UNIVERSIDAD
Publications by the researcher in collaboration with ANA ISABEL POLO PEÑA (3)
2020
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Influence of Tourist Geographical Context on Customer-Based Destination Brand Equity: An Empirical Analysis
Journal of Travel Research, Vol. 59, Núm. 1, pp. 107-119
2015
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Market orientation adoption among rural tourism enterprises: The effect of the location and characteristics of the firm
International Journal of Tourism Research, Vol. 17, Núm. 1, pp. 54-65
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Rural lodging establishments: effects of location and internal resources and characteristics on room rates
Tourism Geographies, Vol. 17, Núm. 1, pp. 91-111