JORGE M.
CHICA OLMO
CATEDRÁTICO DE UNIVERSIDAD
DOLORES MARÍA
FRÍAS JAMILENA
CATEDRÁTICA DE UNIVERSIDAD
Publications by the researcher in collaboration with DOLORES MARÍA FRÍAS JAMILENA (3)
2020
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Influence of Tourist Geographical Context on Customer-Based Destination Brand Equity: An Empirical Analysis
Journal of Travel Research, Vol. 59, Núm. 1, pp. 107-119
2015
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Market orientation adoption among rural tourism enterprises: The effect of the location and characteristics of the firm
International Journal of Tourism Research, Vol. 17, Núm. 1, pp. 54-65
2000
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Regresión lineal
Técnicas de análisis de datos en investigación de mercados (Pirámide), pp. 247-280