Publications by the researcher in collaboration with ANA ISABEL POLO PEÑA (3)

2018

  1. Alternatives for Targeting Women in Anti-Smoking Campaigns: Insights from a Smoking Perceived Value Perspective

    Journal of Consumer Affairs, Vol. 52, Núm. 2, pp. 480-494

2016

  1. Online Marketing Strategy and Market Segmentation in the Spanish Rural Accommodation Sector

    Journal of Travel Research, Vol. 55, Núm. 3, pp. 362-379

2013

  1. Marketing y sociedad: aplicaciones sectoriales del marketing no lucrativo

    Editorial Universidad de Granada