Department: COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS

Faculty: FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES

Area: Marketing and Market Research

Research group: Marketing y Cambio Social

Email: lcasado@ugr.es

Doctor by the Universidad de Granada with the thesis The strides of consumer neuroscience identifying the brain mechanisms underlying the processing of advertising and e-commerce 2018. Supervised by Dr. Juan Sánchez Fernández.