LUCÍA
PORCU
CATEDRÁTICA DE UNIVERSIDAD
ESMERALDA
CRESPO ALMENDROS
PROFESORA TITULAR DE UNIVERSIDAD
Publications by the researcher in collaboration with ESMERALDA CRESPO ALMENDROS (19)
2023
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Building heritage brand equity through social media sales promotion: The role of Power Distance
International Journal of Tourism Research, Vol. 25, Núm. 3, pp. 305-317
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Perceived customer care and privacy protection behavior: The mediating role of trust in self-disclosure
Journal of Retailing and Consumer Services, Vol. 72
2022
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COVID-19 and social media communication strategies: A comparative study of the effectiveness of Facebook posts during the lockdown and the “new normal” in the airline industry
Journal of Air Transport Management, Vol. 103
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How Online Sales Promotions via Social Networks Affect the Brand Equity of a Heritage Destination
Heritage, Vol. 5, Núm. 3, pp. 2547-2564
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Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex
Academia Revista Latinoamericana de Administracion, Vol. 35, Núm. 2, pp. 148-162
2020
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Influencia de los descuentos y los regalos en redes sociales sobre el brand equity del patrimonio cultural de un destino
XXX Jornadas Luso-Espanholas de Gestão Científica: cooperação transfronteiriça. Desenvolvimento e coesão territorial. Livro de resumos
2019
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Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
International Journal of Hospitality Management, Vol. 80, pp. 13-24
2017
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A review of psycho- vs. socio-linguistics theories: An application to marketing research
Advertising and Branding: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1-30
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Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (Imc)?
International Journal of Advertising, Vol. 36, Núm. 1, pp. 121-141
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Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions
Journal of Consumer Behaviour, Vol. 16, Núm. 6, pp. e61-e75
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Toward an understanding of online information processing in e-tourism: does national culture matter?
Journal of Travel and Tourism Marketing, Vol. 34, Núm. 8, pp. 1128-1142
2016
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The Mediating Role of Integrated Corporate Communication on the Relationship Between Organizational Culture and Market Performance
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 433-438
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The Moderating Role of Language in the Relationship Between Perceived Risk, Perceived Usability, and Satisfaction Online
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 177-181
2015
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A review of psycho-vs. socio-linguistics theories: An application to marketing research
Analyzing the Cultural Diversity of Consumers in the Global Marketplace (IGI Global), pp. 227-255
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Analyzing the cultural diversity of consumers in the global marketplace
IGI Global, pp. 1-345
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El lenguaje como moderador en el procesamiento de la información online
La noche europea de los investigadores en el campus de Ceuta: una experiencia compartida (Editorial GEU), pp. 154-154
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Preface
Analyzing the Cultural Diversity of Consumers in the Global Marketplace
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Revisión de los modelos psico-sociolingüísticos aplicables a marketing
La noche europea de los investigadores en el campus de Ceuta: una experiencia compartida (Editorial GEU), pp. 149-153
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The moderating role of language on perceived risk and information-processing online
Analyzing the Cultural Diversity of Consumers in the Global Marketplace (IGI Global), pp. 320-345