ESMERALDA CRESPO ALMENDROS-rekin lankidetzan egindako argitalpenak (19)

2023

  1. Building heritage brand equity through social media sales promotion: The role of Power Distance

    International Journal of Tourism Research, Vol. 25, Núm. 3, pp. 305-317

  2. Perceived customer care and privacy protection behavior: The mediating role of trust in self-disclosure

    Journal of Retailing and Consumer Services, Vol. 72

2022

  1. COVID-19 and social media communication strategies: A comparative study of the effectiveness of Facebook posts during the lockdown and the “new normal” in the airline industry

    Journal of Air Transport Management, Vol. 103

  2. How Online Sales Promotions via Social Networks Affect the Brand Equity of a Heritage Destination

    Heritage, Vol. 5, Núm. 3, pp. 2547-2564

  3. Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex

    Academia Revista Latinoamericana de Administracion, Vol. 35, Núm. 2, pp. 148-162

2020

  1. Influencia de los descuentos y los regalos en redes sociales sobre el brand equity del patrimonio cultural de un destino

    XXX Jornadas Luso-Espanholas de Gestão Científica: cooperação transfronteiriça. Desenvolvimento e coesão territorial. Livro de resumos

2019

  1. Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry

    International Journal of Hospitality Management, Vol. 80, pp. 13-24

2017

  1. A review of psycho- vs. socio-linguistics theories: An application to marketing research

    Advertising and Branding: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1-30

  2. Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (Imc)?

    International Journal of Advertising, Vol. 36, Núm. 1, pp. 121-141

  3. Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions

    Journal of Consumer Behaviour, Vol. 16, Núm. 6, pp. e61-e75

  4. Toward an understanding of online information processing in e-tourism: does national culture matter?

    Journal of Travel and Tourism Marketing, Vol. 34, Núm. 8, pp. 1128-1142

2016

  1. The Mediating Role of Integrated Corporate Communication on the Relationship Between Organizational Culture and Market Performance

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 433-438

  2. The Moderating Role of Language in the Relationship Between Perceived Risk, Perceived Usability, and Satisfaction Online

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 177-181

2015

  1. A review of psycho-vs. socio-linguistics theories: An application to marketing research

    Analyzing the Cultural Diversity of Consumers in the Global Marketplace (IGI Global), pp. 227-255

  2. Analyzing the cultural diversity of consumers in the global marketplace

    IGI Global, pp. 1-345

  3. El lenguaje como moderador en el procesamiento de la información online

    La noche europea de los investigadores en el campus de Ceuta: una experiencia compartida (Editorial GEU), pp. 154-154

  4. Preface

    Analyzing the Cultural Diversity of Consumers in the Global Marketplace

  5. Revisión de los modelos psico-sociolingüísticos aplicables a marketing

    La noche europea de los investigadores en el campus de Ceuta: una experiencia compartida (Editorial GEU), pp. 149-153

  6. The moderating role of language on perceived risk and information-processing online

    Analyzing the Cultural Diversity of Consumers in the Global Marketplace (IGI Global), pp. 320-345