LUCÍA
PORCU
PROFESORA TITULAR DE UNIVERSIDAD
![Foto de Selvan a/l](/img/nophoto.png)
Selvan a/l
Permual
Publications by the researcher in collaboration with Selvan a/l Permual (1)
2021
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Unveiling the drivers and outcomes of IMC capability: Insights from consumer market companies in Pakistan
Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings