Publikationen in Zusammenarbeit mit Forschern von Universidad de Sevilla (9)

2023

  1. Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study

    International Journal of Sports Marketing and Sponsorship, Vol. 24, Núm. 2, pp. 221-240

2022

  1. Explorando la generación de contenido online por el usuario y su influencia predictiva en la Calidad Relacional: aplicación al sector hotelero de Andalucía

    SEPLN-PD 2022: Annual Conference of the Spanish Association for Natural Language Processing 2022: Projects and Demonstrations (CEUR Workshop Proceedings), pp. 1-4

  2. Exploring the generation of online content by users and its predictive influence on the Relational Quality. Application to the Andalusian hotel sector

    CEUR Workshop Proceedings

2021

  1. Alcohol versus sponsorship: effectiveness in sports posters

    British Food Journal, Vol. 123, Núm. 7, pp. 2398-2413

  2. Exploring gender-based influences on key features of Airbnb accommodations

    Economic Research-Ekonomska Istrazivanja , Vol. 34, Núm. 1, pp. 2484-2505

  3. Fuzzy metatopics predicting prices of Airbnb accommodations

    Journal of Intelligent and Fuzzy Systems, Vol. 40, Núm. 2, pp. 1879-1891

  4. Using structural topic modelling to predict users’ sentiment towards intelligent personal agents. An application for Amazon's echo and Google Home

    Journal of Retailing and Consumer Services, Vol. 63

2020

  1. The effect of articulated sports sponsorship on recall and visual attention to the brand

    International Journal of Sports Marketing and Sponsorship, Vol. 22, Núm. 3, pp. 493-506

2019

  1. Congruence and placement in sponsorship: An eye-tracking application

    Physiology and Behavior, Vol. 200, pp. 159-165