JUAN FRANCISCO
PRADOS CASTILLO
PROFESOR PERMANENTE LABORAL
FRANCISCO JOSÉ
LIÉBANA CABANILLAS
CATEDRÁTICO DE UNIVERSIDAD
Publicaciones en las que colabora con FRANCISCO JOSÉ LIÉBANA CABANILLAS (5)
2024
-
An analysis of the consumer profile and the willingness to pay in immersive virtual tourism
Journal of Destination Marketing and Management, Vol. 33
-
Corrigendum to ‘An analysis of the consumer profile and the willingness to pay in immersive virtual tourism’ [J. Destin. Market. Manag., Volume 33 (2024) 100929](S2212571X24000775)(10.1016/j.jdmm.2024.100929)
Journal of Destination Marketing and Management
-
Metaverse as a booster of tourism transformation towards virtual management strategies
Tourism Review
-
The Role of Social Media in Building Islamic Banking Consumer Engagement: Analysing the Impact of Brand Personality Traits and Brand Love
International Journal of Human-Computer Interaction
2023
-
Explorando el turismo en el metaverso: Estrategias de gestión y marketing
Avances y promoción en el desarrollo turístico de Melilla (Dykinson), pp. 271-285