COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS
DEPARTAMENTO
Rafael
Anaya Sánchez
Publicaciones en las que colabora con Rafael Anaya Sánchez (7)
2023
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Impact of perceived value on intention to use voice assistants: The moderating effects of personal innovativeness and experience
Psychology and Marketing, Vol. 40, Núm. 11, pp. 2272-2290
2021
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Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use
Journal of Retailing and Consumer Services, Vol. 63
2020
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Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites
Computers in Human Behavior, Vol. 108
2019
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Improving travellers' trust in restaurant review sites
Tourism Review, Vol. 74, Núm. 4, pp. 830-840
2018
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A Social Commerce Intention Model for Traditional E-Commerce Sites
Journal of Theoretical and Applied Electronic Commerce Research, Vol. 13, Núm. 2, pp. 80-93
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DMO online platforms: Image and intention to visit
Tourism Management, Vol. 65, pp. 116-130
2017
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Destination Image on the DMO's Platforms: Official Website and Social Media
Tourism & Management Studies, Vol. 13, Núm. 3, pp. 5-14