COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS
Fachbereich
Cairo University
Guiza, EgiptoPublikationen in Zusammenarbeit mit Forschern von Cairo University (1)
2021
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The influence of student-university identification on student’s advocacy intentions: the role of student satisfaction and student trust
Journal of Marketing for Higher Education, Vol. 31, Núm. 2, pp. 197-219