Publications in collaboration with researchers from Universitat de València (48)

2024

  1. Information management in social media to promote engagement and physical activity behavior

    International Journal of Information Management, Vol. 78

  2. Self-Reported and Electroencephalogram Responses to Evaluate Sponsorship Congruence Efficacy

    Journal of Neuroscience, Psychology, and Economics, Vol. 17, Núm. 1, pp. 46-61

2023

  1. Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study

    International Journal of Sports Marketing and Sponsorship, Vol. 24, Núm. 2, pp. 221-240

  2. How to Improve Sports Fans' Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach

    Physical Culture and Sport, Studies and Research, Vol. 100, Núm. 1, pp. 61-74

  3. Sports entrepreneurship during COVID-19: Technology as an ally to maintain the competitiveness of small businesses

    Technological Forecasting and Social Change, Vol. 187

  4. The European Union facing climate change: a window of opportunity for technological development and entrepreneurship

    Sustainable Technology and Entrepreneurship, Vol. 2, Núm. 2

  5. The application of neuromarketing tools in communication research: A comprehensive review of trends

    Psychology and Marketing, Vol. 40, Núm. 9, pp. 1737-1756

2022

  1. Analytical editorial: Ensuring the future of our world: innovation, management and governance for sustainable growth

    Academia Revista Latinoamericana de Administracion, Vol. 35, Núm. 2, pp. 117-130

  2. Challenges and opportunities of sports industry during the covid-19 pandemic

    Journal of Sports Economics & Management, Núm. 12, pp. 41-67

  3. Guest editorial: Sport management, marketing and innovation

    International Journal of Sports Marketing and Sponsorship

  4. Should a family firm communicate their family identity and country of origin? A cross-cultural study from Chile and Spain

    International Journal of Emerging Markets, Vol. 17, Núm. 3, pp. 725-746

2021

  1. Alcohol versus sponsorship: effectiveness in sports posters

    British Food Journal, Vol. 123, Núm. 7, pp. 2398-2413

  2. Análisis de percepción de marca mediante segmentación de los corredores de la maratón de Medellín

    Deporte y regulación: nuevos escenarios y desafíos: actas del XI Congreso Iberoamericano de Economía del Deporte

  3. El efecto de patrocinar el VAR versus publicidad o patrocinio convencional

    Deporte y regulación: nuevos escenarios y desafíos: actas del XI Congreso Iberoamericano de Economía del Deporte

  4. Entrepreneurial ecosystems, knowledge spillovers, and their embeddedness in the sport field: a bibliometric and content analysis

    Knowledge Management Research and Practice, Vol. 19, Núm. 1, pp. 65-83

  5. Metodologías de innovación docente y aplicación al entorno digital

    Innovación docente en ciencias sociales, jurídicas y otras disciplinas con contenido normativo (Dykinson), pp. 175-181

  6. Reputation and identity in family firms: Current state and gaps for future research

    Journal of Small Business Strategy, Vol. 31, Núm. 2, pp. 6-18

  7. The effect of quality and leverage on the image transfer model: the moderating role of involvement

    International Journal of Sports Marketing and Sponsorship, Vol. 22, Núm. 2, pp. 353-368

2020

  1. Editorial

    International Journal of Intellectual Property Management, Vol. 10, Núm. 4, pp. 321-326

  2. Editorial: The Management of Emotions in Sports Organizations

    Frontiers in Psychology