Capítulos de Libro (4) Publicaciones en las que ha participado algún/a investigador/a

2016

  1. Adoption of biomass heating systems: Cross-market segmentation of the European region

    Renewable and Alternative Energy: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 959-988

  2. Modelización de la relación entre cultura adhocrática y resultados de marca: el papel mediador de la comunicación integrada de marketing (CIM)

    Claves de márketing en el nuevo escenario de la distribución comercial (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 181-198

  3. The Mediating Role of Integrated Corporate Communication on the Relationship Between Organizational Culture and Market Performance

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 433-438

  4. The Moderating Role of Language in the Relationship Between Perceived Risk, Perceived Usability, and Satisfaction Online

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 177-181