Departamento
COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS
Capítulos de Libro (5) Publicaciones en las que ha participado algún/a investigador/a
2018
-
Ecotoxicological characterization of surfactants and mixtures of them
Methods in Pharmacology and Toxicology (Humana Press Inc.), pp. 311-330
-
How Cultural Beliefs and the Response to Fear Appeals Shape Consumer’s Purchasing Behavior Toward Sustainable Products
Innovation, Technology and Knowledge Management (Springer), pp. 47-62
-
How Cultural Beliefs and the Response to Fear Appeals Shape Consumer’s Purchasing Behavior Toward Sustainable Products
Sustainability in Innovation and Entrepreneurship (Springer Alemania), pp. 47-62
-
Intención de uso del NFC como medio de pago : El caso de la Empresa Municipal de Transportes (EMT)
Nuevos horizontes del marketing y de la distribución comercial (KRK), pp. 245-257
-
Public Policy to Promote Sustainable Tourism in the State of Veracruz, Mexico
World Sustainability Series (Springer), pp. 423-438