ORGANIZACIÓN DE EMPRESAS I
DEPARTAMENTO
Manuel J.
Sánchez-Franco
Publicaciones en las que colabora con Manuel J. Sánchez-Franco (5)
2017
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What are the Characteristics Defining Flyer-Prone Consumers? A Theoretical and Empirical Analysis
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 411
2011
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The influence of customer familiarity and personal innovativeness toward information technologies on the sense of virtual community and participation
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
2010
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Psychological elements explaining the consumer's adoption and use of a website recommendation system: A theoretical framework proposal
Internet Research, Vol. 20, Núm. 3, pp. 316-341
2009
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Exploring the impact of individualism and uncertainty avoidance in Web-based electronic learning: An empirical analysis in European higher education
Computers and Education, Vol. 52, Núm. 3, pp. 588-598
2006
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La experiencia del uso de Internet: un análisis de su influencia en el comportamiento de consumo online
Investigación y marketing, Núm. 92, pp. 5-15