Publicaciones en las que colabora con Inmaculada Rodríguez Ardura (11)

2017

  1. A Review of Online Consumer Behaviour Research: Main Themes and Insights

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 599

2016

  1. Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 81-82

2009

  1. A theoretical approximation to the psychological aspects related to the consumer's adoption and use of a website recommendation system

    Annual Conference of the North American Fuzzy Information Processing Society - NAFIPS

2008

  1. Expanding the customer relationship management scope to the non-profit organizations: An analisys focused on the e-university domain

    MCCSIS'08 - IADIS Multi Conference on Computer Science and Information Systems; Proceedings e-Commerce 2008