Publicaciones en las que colabora con Juan Carlos Gázquez Abad (55)

2023

  1. Preface

    Springer Proceedings in Business and Economics

2022

  1. Preface

    Springer Proceedings in Business and Economics

  2. The effect of retail assortment size on perceptions, choice, and sales: Review and research directions

    Journal of Retailing, Vol. 98, Núm. 1, pp. 24-45

2019

  1. Preface

    Springer Proceedings in Business and Economics

2018

  1. An extension of the technology acceptance model for online learning environments

    Interactive Learning Environments, Vol. 26, Núm. 7, pp. 895-910

  2. Betting exclusively by private labels: could it have negative consequences for retailers?

    Spanish journal of marketing-ESIC, Vol. 22, Núm. 2, pp. 183-202

  3. Influence of PL Equity on Store Loyalty: A Comparative Analysis Between Spain and the U.S.

    Springer Proceedings in Business and Economics

2017

  1. A Review of Online Consumer Behaviour Research: Main Themes and Insights

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 599

  2. Dynamic Marketing Capabilities: An Integrative Framework Proposal to Absorb and Manage Market Knowledge

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 176

  3. Store Loyalty in PL-Only Assortment: A Comparative Analysis Between Spain and the U.S.

    Springer Proceedings in Business and Economics

  4. The role of consumers' attitude towards economic climate in their reaction to ‘PL-only’ assortments: Evidence from the United States and Spain

    Journal of Retailing and Consumer Services, Vol. 34, pp. 340-348

  5. The role of consumers’ attitudes in estimating consumer response to assortment composition: Evidence from Spain

    International Journal of Retail and Distribution Management, Vol. 45, Núm. 7-8, pp. 782-807

  6. What are the Characteristics Defining Flyer-Prone Consumers? A Theoretical and Empirical Analysis

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 411

2016

  1. Assortment size and PL penetration in grocery retailers' portfolios during economic crisis: Empirical evidence from Spain

    Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 244-274

  2. Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 133-134