Publicaciones en colaboración con investigadores/as de Universitat Oberta de Catalunya (48)

2021

  1. The role of online brand community engagement on the consumer-brand relationship

    Sustainability (Switzerland), Vol. 13, Núm. 7

2020

  1. Influencer marketing: brand control, commercial orientation and post credibility

    Journal of Marketing Management, Vol. 36, Núm. 17-18, pp. 1805-1831

  2. Promote or Perish? A brief note on academic social networking sites and academic reputation

    Journal of Marketing Management

  3. Purchasing through Social Platforms with Buy Buttons: A Basic Hierarchical Sequence

    Journal of Organizational Computing and Electronic Commerce, Vol. 30, Núm. 1, pp. 67-87

2018

  1. An extension of the technology acceptance model for online learning environments

    Interactive Learning Environments, Vol. 26, Núm. 7, pp. 895-910

  2. Betting exclusively by private labels: could it have negative consequences for retailers?

    Spanish journal of marketing-ESIC, Vol. 22, Núm. 2, pp. 183-202

  3. Influence of PL Equity on Store Loyalty: A Comparative Analysis Between Spain and the U.S.

    Springer Proceedings in Business and Economics

2017

  1. A Review of Online Consumer Behaviour Research: Main Themes and Insights

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 599

  2. Consumer engagement in an online brand community

    Electronic Commerce Research and Applications, Vol. 23, pp. 24-37

  3. Dynamic Marketing Capabilities: An Integrative Framework Proposal to Absorb and Manage Market Knowledge

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 176

  4. Store Loyalty in PL-Only Assortment: A Comparative Analysis Between Spain and the U.S.

    Springer Proceedings in Business and Economics

  5. The role of consumers' attitude towards economic climate in their reaction to ‘PL-only’ assortments: Evidence from the United States and Spain

    Journal of Retailing and Consumer Services, Vol. 34, pp. 340-348

  6. The role of consumers’ attitudes in estimating consumer response to assortment composition: Evidence from Spain

    International Journal of Retail and Distribution Management, Vol. 45, Núm. 7-8, pp. 782-807

  7. What are the Characteristics Defining Flyer-Prone Consumers? A Theoretical and Empirical Analysis

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 411

2016

  1. Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 133-134

  2. How Delisting All National Brands in a Given Assortment Impacts on Consumers’ Store Switching Intentions

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 115-116

  3. Increasing a brand’s competitive clout: the role of market share, consumer preference, and price sensitivity

    Journal of Marketing Management, Vol. 32, Núm. 1-2, pp. 71-99

  4. Main Psychological Sequence of Responses Linked to the Consumer’s Use of an e-Vendor’s Recommender

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 69-70

  5. Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 81-82

  6. The antecedents of export performance of Brazilian small and medium-sized enterprises (SMEs): The non-linear effects of customer orientation

    International Small Business Journal: Researching Entrepreneurship, Vol. 34, Núm. 5, pp. 701-727